West Palm Beach’s nightlife is set for a shake-up this winter with the arrival of Mary Lou’s. Conceived by hospitality visionaries Alex Melillo, Joe Cervasio, and Topher Grubb, this sophisticated cocktail lounge and entertainment space transforms the unassuming shell of the former Berto’s Bait & Tackle. A tribute to Palm Beach’s golden era and the iconic Mary Lou Curtis, the venue merges classic charm with contemporary edge, redefining the city’s nightlife with a fresh and unparalleled concept.
Rendering by: Mary Lou's, Volenec Studio
Mary Lou Curtis, a trailblazer in the West Palm Beach fashion scene, is the captivating muse behind Mary Lou’s and the grandmother of co-founder Alex Melillo. Her boutique, La Shack, earned widespread acclaim along the East Coast for captivating style icons like Jackie O. and Betty White with her bold, vibrant, and feminine designs, solidifying her status as the region’s style expert for decades. Like her creations, Mary Lou’s legacy is defined by her daring spirit and playful flair, leaving a lasting influence on Palm Beach culture that still resonates today.
Mary Lou’s not only honors Curtis’ enduring legacy but invites a new generation to experience the vibrant energy that defined her life and the Palm Beach social scene. Guided by her favorite motto, “always have a sense of ridiculousness,” every corner of the venue captures her essence—dramatic, delightfully secretive, and just a bit irreverent.
Located at the corner of Southern Boulevard and South Olive Avenue (250 Southern Blvd), Mary Lou’s is full of surprises. While it maintains the corner-store facade of its predecessor, Berto’s Bait & Tackle— a beloved West Palm Beach landmark for over 50 years—visitors will be amazed to discover a luxurious, multi-layered world hidden within.
Rendering by: Mary Lou's, Volenec Studio
Stepping into Mary Lou’s offers an exciting blend of past and present, where each space is designed to balance sophistication with a touch of indulgence. The speakeasy-style entrance immediately draws guests into the venue's rich history, reflecting the atmosphere of The Corner Store, complete with rustic details, fishing memorabilia, and coastal charm.
As visitors move deeper into the venue, they embark on a sensory journey that transitions from this nostalgic tribute to a breathtaking vestibule, setting the stage for the grand reveal of Mary Lou’s space. Designed by Volenec Studio, the lounge opens up into a dramatic, visually stimulating setting, filled with ornate wood paneling, unique artwork, and antique velvet drapery. The atmosphere feels intimate yet seductive, with a surrealist mural serving as the centerpiece, blending elements of the past with modern flair. Every detail is crafted to evoke mystery and indulgence, inviting guests to fully immerse themselves in this luxurious Palm Beach escape.
A night at Mary Lou’s promises surprises at every turn, much like the woman who inspired it all. Reimagining the bold parties and extravagance of 70s and 80s Palm Beach, the venue combines dining, drinking, and dancing in an unforgettable setting. Guests can enjoy light bites, handcrafted cocktails, and world-class entertainment against a stunning backdrop.
Mary Lou’s is ushering in a new era of live music experiences, with The Chainsmokers as creative entertainment directors. The venue has also enlisted music industry strategist Tracey Manner as a female booker to curate talent alongside the team—just as Mary Lou would have envisioned. Embracing a philosophy of playful irreverence, the programming promises the unexpected, with a debut season featuring a dynamic mix of talent from all genres, reflecting the spirited sense of “ridiculousness” that Curtis herself championed.
For more information, visit www.marylouspb.com
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